Expert Kentucky Lawyer Video Marketing Services
There are 13,570 Kentucky Attorneys competing against you. Make sure your Law Firm Video Marketing Services help you stand out.
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Law Firm Lead Tracking Stats
Did you know?
- A quarter of law firms don’t do any kind of lead tracking.
- Just under half of potential clients in a study were not contacted within three days of leaving a voicemail or using a law firm’s contact form.
- Almost 20% of law firms responded to online contacts in less than five minutes.
- Law firms fail to collect email addresses from potential clients almost 90% of the time.
- Nearly 28% of firms did not respond to the online lead at all.
- Qualifying leads chews up time for just over 68% of attorneys.
The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
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View Case StudyExpert Kentucky Lawyer Video Marketing Services
In Kentucky State the competition is extremely high for lawyers. There are currently 13,570 lawyers competing for new clients. Our expert law firm video marketing services will guarantee you do not get lost in the crowd so you can attract more new client interest.
In the dynamic realm of online marketing, the significance of digital video ads cannot be overstated, especially for law firms in the heart of Kentucky. The digital sphere is flooded with information, and catching the attention of potential clients demands a strategic approach to video marketing — the kind Accelerate Now Law Firm Marketing specializes in.
Crafting a Compelling Story through Video Ads
Digital video ads are not just about showcasing your legal expertise — they are a medium to tell a compelling story that resonates with web users. When a potential client views your ad, they should be drawn into a narrative that connects with their emotions and needs. Remember, it’s not just about legal jargon; it’s about building a connection.
The Call to Action
Every successful digital video ad should have a clear and compelling call to action (CTA). Whether it’s urging users to contact your firm, schedule a consultation, or visit your website, the CTA serves as a bridge between your message and their action. Craft your CTA thoughtfully, keeping it concise and impactful, guiding potential clients seamlessly from viewer to customer.
Imagery that Speaks Louder than Words
In the world of digital advertising, visuals speak volumes. Choose imagery that not only complements your legal services but also tells a story. Whether it’s showcasing your team in action or highlighting the positive outcomes you’ve achieved, let the visuals reinforce the narrative you’re weaving in your digital video ads.
Understanding the Kentucky Audience
Kentucky has a unique cultural identity, and your digital video ads should resonate with the local audience. Incorporate elements that showcase your firm’s connection to the community. Highlighting your involvement in local events, understanding regional issues, and using familiar visuals can build trust and familiarity with potential clients.
We Help Our Clients Get Better Results Online. We Can Help You Too.
Mistakes to Avoid in Kentucky Lawyer Video Marketing
At Accelerate Now Law Firm Marketing, we believe in equipping you with the insights to avoid common mistakes we see in law firm videos — as well as how to avoid them and amplify your online presence.
Failing to Hook the Audience within 3 Seconds
In the fast-paced world of online content consumption, the first three seconds of your video are critical. Many law firms in Kentucky make the mistake of not capturing the viewer’s attention swiftly. Your video’s opening should be compelling, intriguing, and directly related to the viewer’s needs. Fail to hook them early, and you risk losing their interest before your message even begins.
Lengthy Videos that Lose Engagement
Keeping your videos concise and focused ensures that viewers stay engaged throughout the message. Remember, it’s about delivering a clear and impactful message rather than overwhelming your audience with information.
Focusing Solely on Your Firm
While it’s essential to highlight your firm’s strengths, Kentucky law firms often neglect the client’s perspective. Successful video marketing is about addressing the needs and concerns of potential clients — by shifting the focus to how your services can benefit them, you create a more relatable and appealing message.
Neglecting Subtitles
Research indicates that up to 80% of web users watch videos without sound. Kentucky law firms miss a significant portion of their audience if they fail to include subtitles. By incorporating text, you not only cater to viewers who prefer silent browsing but also enhance accessibility for individuals with hearing impairments.
Law Firm Marketing Services for Kentucky
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Expert Kentucky Lawyer Video Marketing Services Client Story
This client story is for educational purposes only.
A dedicated attorney running a criminal defense law firm in the heart of Kentucky felt the pressure to stand out in a crowded legal landscape. Seeking help, they turned to Accelerate Now Law Firm Marketing to create a video marketing campaign.
Accelerate Now understood the unique needs of a Kentucky law firm and embraced the opportunity to amplify the attorney’s story. Together, they embarked on a journey to translate the essence of the criminal defense practice into captivating digital video ads.
The team at Accelerate Now knew that it wasn’t just about legal jargon, but weaving a narrative that connected with the audience. Through collaborative brainstorming sessions, Accelerate Now and the attorney crafted videos that resonated with the emotions and concerns of potential clients.
The first video highlighted the firm’s commitment to justice, featuring real stories of triumph against adversity. The second video showcased the team’s dedication, portraying the tireless efforts put into every case.
The Accelerate Now team recognized the importance of a compelling call to action, urging viewers to reach out when in need. They knew that connecting emotionally was crucial, but it was equally important to guide potential clients seamlessly from viewer to the firm’s website.
Understanding the local nuances of Kentucky, the videos incorporated elements that showcased the firm as an integral part of the community. Clips of community involvement and snippets of the team’s camaraderie humanized the legal practice, creating a connection that went beyond just legal services.
Recognizing the prevalence of silent video viewers, Accelerate Now ensured that each video had subtitles. This small but impactful addition increased accessibility, capturing the attention of a wider audience.
As the digital video ads went live, the impact was immediate. The firm’s online presence soared, drawing in a stream of leads. Potential clients resonated with the genuine stories, the commitment to justice, and the relatable aspects of the firm’s involvement in the local community.
The attorney not only gained visibility — he also established a deeper connection with this community.
Frequently Asked Questions: Expert Kentucky Lawyer Video Marketing Services
Below, we address some frequently asked questions about Kentucky lawyer video marketing with input from our experts at Accelerate Now.
Why is video marketing essential for Kentucky law firms?
Video marketing is a powerful tool to engage your audience. In the competitive legal landscape, it helps convey your expertise, build trust, and differentiate your firm. With the majority of online users preferring video content, incorporating it into your strategy enhances visibility and connects with potential clients.
How can I ensure my video grabs attention within the first few seconds?
Crafting an attention-grabbing opening is crucial. Focus on a compelling hook that directly addresses the viewer’s needs or concerns. Kentucky law firms should consider posing a question, stating a problem, or showcasing a visually striking element to captivate the audience from the start.
What's the optimal length for a video to maintain viewer engagement?
Attention spans vary, but shorter videos generally perform better — aim for 60 to 90 seconds to convey your message effectively. Kentucky law firms should prioritize clarity and conciseness, ensuring viewers remain engaged throughout the video without feeling overwhelmed by information.
Is it important to include a call to action in my video?
Absolutely. A clear and compelling call to action (CTA) guides viewers on the next steps. Whether it’s contacting your firm, scheduling a consultation, or visiting your website, a well-crafted CTA is essential for converting viewers into potential clients.
Do I need to focus on local aspects in my video marketing strategy for Kentucky?
Yes — local relevance is key. Kentucky law firms should incorporate elements that showcase their connection to the community, such as involvement in local events or an understanding of regional legal issues. This adds a personal touch that resonates with potential clients.
Should I include subtitles in my videos for Kentucky Lawyer video marketing?
Absolutely — research indicates a significant number of web users watch videos without sound. Including subtitles not only caters to silent viewers but also enhances accessibility for individuals with hearing impairments, broadening the reach of your message.
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Expert Kentucky Lawyer Video Marketing Services
At Accelerate Now Law Firm Marketing, we understand the unique challenges Kentucky law firms face in navigating the digital landscape. Our commitment is not just to provide solutions but to be your trusted ally in propelling your firm to new heights.
Schedule a Free Discovery Call
Embarking on a journey of enhanced digital video marketing begins with understanding your firm’s aspirations and challenges. That’s why we invite you to schedule a free discovery call with our senior consultant, an expert in digital video marketing for lawyers. This personalized session is designed to understand the unique narrative of your law firm and explore how digital videos can be the catalyst for your success.
Tailored Strategies for Kentucky Lawyers
Our approach goes beyond the cookie-cutter solutions. We believe in crafting strategies that resonate with the essence of your practice, aligning with the values that make your Kentucky law firm exceptional. Whether you seek to highlight your expertise, connect with the local community, or showcase the human side of your legal team, our senior consultant is ready to delve into the intricacies of your firm’s story.
What to Expect in Your Discovery Call
During your free discovery call, our senior consultant will assess your firm’s current digital marketing landscape, pinpoint areas of opportunity, and outline tailored strategies to elevate your online presence. From understanding your target audience to devising compelling narratives, we’re here to provide actionable insights that align with your goals.
Schedule your free discovery call today, and let’s embark on a journey that transforms your online presence, connects with potential clients, and accelerates the success of your law firm.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!