Expert Kansas Law Firm Social Media Marketing Services
There are 7,932 Kansas Attorneys competing against you. Make sure your Law Firm Social Media Marketing Agency helps you stand out.
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Law Firm Social Media Stats
- Over 80% of legal professionals report using at least one social media platform.
- Just over half of lawyers with social media use it to build their client base.
- Lawyer’s preferred social media site is LinkedIn, at over 75%.
- Just over 1/3 of lawyers using social media have gained clients on account of it.
- Over 35% of law firms use LinkedIn advertising.
- Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
- Facebook has an audience of over 2 billion people.
- Almost 71% of the US population sees Facebook ads.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
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View Case StudyExpert Kansas Law Firm Social Media Marketing Services
In Kansas State the competition is extremely high for lawyers. There are currently 7,932 lawyers competing for new clients. Our expert law firm Social Media Marketing Services will make sure you do not get lost in the crowd so you can attract more new client interest.
Social media advertising has become a cornerstone of modern marketing strategies, and for good reason. These ads provide law firms in Kansas with a powerful tool to reach their target audience where they spend a significant amount of their time — on platforms like Facebook, LinkedIn, Instagram, and TikTok.
The Importance of Social Media Marketing for Lawyers in Kansas
For Kansas law firms, leveraging social media ads is not just about increasing visibility — it’s about staying competitive in a rapidly evolving digital landscape. With the majority of potential clients turning to the internet to find legal services, having a strong presence on social media platforms is essential for generating leads and securing new cases.
Facebook Advertising
Facebook remains one of the most popular social media platforms, with over a million users in Kansas alone. By utilizing Facebook ads, law firms can target specific demographics, interests, and behaviors, ensuring their message reaches the right audience at the right time. Whether it’s promoting legal services, sharing informative content, or highlighting successful case outcomes, Facebook ads offer unparalleled reach and targeting capabilities.
LinkedIn Advertising
As a professional networking platform, LinkedIn provides Kansas law firms with a unique opportunity to connect with potential clients in a more professional setting. LinkedIn ads allow firms to target individuals based on their job title, industry, and company size, making it ideal for reaching business professionals and decision-makers who may require legal services.
Instagram Advertising
With its visually appealing format and engaged user base, Instagram has emerged as a powerful platform for law firms looking to showcase their expertise and connect with potential clients on a more personal level. Instagram ads allow firms to leverage compelling visuals and engaging content to drive awareness, engagement, and conversions among Kansas residents in need of legal assistance.
TikTok Advertising
TikTok has quickly risen to prominence as one of the most popular social media platforms, particularly among younger demographics. While it may seem unconventional for law firms, TikTok advertising offers a unique opportunity to showcase personality, creativity, and expertise in a way that resonates with younger audiences in Kansas. By creating engaging and informative content, law firms can effectively build brand awareness and connect with potential clients in a more authentic and relatable manner.
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Common Mistakes in DIY Social Media Marketing for Kansas Law Firms
Neglecting Paid Social Media Advertising
While organic content has its place, paid social media advertising can significantly amplify a firm’s reach and engagement. Without investing in paid advertising, law firms may struggle to effectively target their desired audience and compete with other firms in the digital space.
Undefined Target Audience
Without a clear understanding of who they are trying to reach, Kansas law firms may find themselves creating content that fails to resonate with potential clients. By defining a specific target audience based on demographics, interests, and behaviors, firms can tailor their messaging and content to better meet the needs and preferences of their ideal clients.
Choosing the Wrong Tone
Selecting the wrong tone in social media marketing efforts is a common misstep. Law firms in Kansas must strike the right balance between professionalism and relatability in their social media content. Using overly formal or technical language may alienate potential clients — while adopting a too casual tone could undermine the firm’s credibility. Finding the right tone that resonates with the target audience requires careful consideration and testing.
Creating the Wrong Content
Kansas law firms must understand the types of content that perform best on each platform — and tailor their content strategy accordingly. This might include informative blog posts, client testimonials, case studies, or engaging visuals. By creating content that provides value and resonates with their audience, law firms can foster trust, build relationships, and ultimately attract more clients through social media.
Law Firm Marketing Services for Kansas
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Social Media Marketing for Lawyers in Kansas Client Story
This client story is for educational purposes only.
For years, a Kansas criminal defense attorney had relied on traditional advertising methods like television and radio to attract clients to his law firm. But as the digital age progressed, he began to realize that his outdated approach wasn’t cutting it anymore.
The attorney knew he needed to adapt to the changing landscape of marketing, but he wasn’t quite sure where to start. That’s when he heard about Accelerate Now Law Firm Marketing, a team of experts specializing in social media marketing for lawyers in Kansas.
Feeling hopeful but a little uncertain, the attorney reached out to Accelerate Now for help. From the very first conversation, he was impressed by their knowledge, professionalism, and genuine desire to help his firm succeed.
Accelerate Now wasted no time in getting to work. They conducted thorough research to understand the attorney’s target audience and crafted a tailored social media marketing strategy specifically for his law firm. With a focus on platforms like Facebook and Instagram, they began running targeted ads designed to reach potential clients in Kansas who were in need of criminal defense services.
The attorney started to see a significant difference in the number of inquiries and consultations his firm was receiving. Clients were mentioning seeing his firm’s ads on social media, and he couldn’t help but feel a sense of pride — and gratitude for the team at Accelerate Now.
Frequently Asked Questions About Social Media Marketing for Lawyers in Kansas
Social media marketing plays a crucial role in the success of law firms in Kansas by increasing visibility, generating leads, and establishing credibility in the digital space. With the majority of potential clients turning to the internet to find legal services, a strong presence on social media platforms is essential for staying competitive and attracting new cases.
The best social media platforms for Kansas law firms depend on their target audience and marketing objectives. However, popular platforms like Facebook, LinkedIn, Instagram, and TikTok offer unique opportunities to reach and engage with potential clients in Kansas. Each platform has its strengths and can be utilized effectively depending on the firm’s goals and target demographic.
Social media advertising allows Kansas law firms to target specific demographics, interests, and behaviors, ensuring their message reaches the right audience at the right time. By investing in paid advertising on platforms like Facebook, LinkedIn, Instagram, and TikTok, law firms can increase visibility, drive website traffic, and generate leads more effectively than with organic content alone.
The types of content Kansas law firms should post on social media depend on their target audience and marketing objectives. However, informative blog posts, client testimonials, case studies, legal tips, news updates, and engaging visuals are all effective ways to engage with potential clients and establish expertise in the legal field.
Measuring the success of social media marketing efforts for law firms in Kansas can be done through various metrics such as reach, engagement, website traffic, leads generated, and conversions. Utilizing analytics tools provided by social media platforms, as well as website analytics tools like Google Analytics, can help law firms track and evaluate the performance of their social media marketing campaigns.
While some law firms in Kansas may choose to handle social media marketing internally, many find it beneficial to partner with a professional agency like Accelerate Now Law Firm Marketing. An agency can provide expertise, resources, and strategic guidance to help law firms navigate the complexities of social media marketing and achieve their marketing goals more effectively.
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Expert Kansas Law Firm Social Media Marketing Services
If you’re a law firm in Kansas seeking to harness the power of social media marketing to attract more clients and grow your business, look no further. Accelerate Now Law Firm Marketing is here to help.
Schedule Your Free Discovery Call Today
Don’t let uncertainty hold your firm back from reaching its full potential online. Take the first step towards success by scheduling a free discovery call with our senior consultant, an expert in social media marketing for law firms. During this call, we’ll discuss your firm’s goals, challenges, and how our tailored strategies can help you achieve lasting results.
Partner with the Experts
At Accelerate Now, we understand the unique needs and challenges faced by law firms in Kansas. Our team of experienced digital marketers specializes in helping legal professionals like you navigate the complexities of social media advertising, ensuring maximum visibility, engagement, and lead generation.
Let Us Guide You to Success
Don’t let your firm fall behind in today’s competitive digital landscape. Contact Accelerate Now Law Firm Marketing today to schedule your free discovery call and take the first step towards unlocking the full potential of social media marketing for your Kansas-based law firm. Your success is our priority, and we’re here to help you every step of the way.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!