Expert North Carolina Law Firm Social Media Marketing Services
Book Free Discovery Call
Law Firm Social Media Stats
- Over 80% of legal professionals report using at least one social media platform.
- Just over half of lawyers with social media use it to build their client base.
- Lawyer’s preferred social media site is LinkedIn, at over 75%.
- Just over 1/3 of lawyers using social media have gained clients on account of it.
- Over 35% of law firms use LinkedIn advertising.
- Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
- Facebook has an audience of over 2 billion people.
- Almost 71% of the US population sees Facebook ads.
The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
Lawyer Converts to Education-Centric Website to Attract More Clients
Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...
View Case Study
Personal Injury Lawyer Wins Big With Stronger Web Presence
A few years ago, a New York lawyer was really frustrated with his website and online presence. His first concern was that his website didn't...
View Case Study
Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet
Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...
View Case StudyExpert North Carolina Law Firm Social Media Marketing Services
In North Carolina State the competition is extremely high for lawyers. There are currently 24,253 lawyers competing for new clients. Our expert law firm Social Media Marketing Services will make sure you do not get lost in the crowd so you can attract more new client interest.
In today’s digital age, social media has become an indispensable tool for businesses across all industries — including law firms. Social media platforms like Facebook, LinkedIn, Instagram, and TikTok have billions of active users collectively, making them a goldmine for reaching potential clients and increasing brand visibility. Understanding the importance of harnessing North Carolina law firm social media marketing can be the key to unlocking success in today’s crowded legal field.
With over 2.8 billion monthly active users, Facebook remains the largest social media platform globally. For law firms in North Carolina, Facebook advertising offers a powerful way to connect with potential clients in a targeted manner. Through Facebook’s advanced targeting options, you can tailor your ads to reach specific demographics, interests, and behaviors — ensuring that your message reaches the right audience at the right time.
As the leading professional networking platform, LinkedIn provides a unique opportunity for North Carolina law firms to establish credibility and authority within their respective legal fields. LinkedIn advertising allows you to showcase your expertise through sponsored content, targeted ads, and sponsored InMail campaigns, effectively positioning your firm as a trusted resource for legal services.
With its visually-driven platform, Instagram offers North Carolina law firms a dynamic way to engage with potential clients through captivating imagery and compelling storytelling. Instagram advertising allows you to showcase your firm’s personality, values, and success stories, fostering meaningful connections with your audience and driving engagement.
TikTok
As one of the fastest-growing social media platforms, TikTok presents an opportunity for North Carolina law firms to showcase their creativity and authenticity in a rapidly evolving digital landscape. TikTok advertising enables you to reach a younger demographic through short-form video content — allowing you to humanize your firm and connect with potential clients in a genuine and relatable way.
Social media marketing offers unparalleled opportunities for North Carolina law firms to increase brand awareness, attract new clients, and stay ahead of the competition in today’s digital marketplace. By leveraging the power of platforms like Facebook, LinkedIn, Instagram, and TikTok, law firms can effectively reach their target audience, establish credibility, and drive meaningful engagement online.
We Help Our Clients Get Better Results Online. We Can Help You Too.
Common Mistakes in DIY North Carolina Law Firm Social Media Marketing
Let’s explore some of the most prevalent mistakes that North Carolina law firms make when attempting to manage their social media presence independently.
Neglecting Paid Social Media Advertising
One of the most significant mistakes that North Carolina law firms make is neglecting the power of paid social media advertising. While organic content has its place, relying solely on organic reach severely limits your firm’s ability to reach a broader audience and generate meaningful engagement. Paid social media advertising allows you to target specific demographics, interests, and behaviors — ensuring that your message reaches the right audience at the right time. By neglecting paid advertising, law firms miss out on valuable opportunities to attract new clients and grow their business.
Undefined Target Audience
Without a clear understanding of who your ideal clients are, it becomes challenging to create content that resonates with them and drives engagement. Identifying your target audience allows you to tailor your social media strategy to address their specific needs, interests, and pain points. By neglecting to define their target audience, law firms risk wasting time and resources on ineffective marketing efforts that fail to yield results.
Choosing the Wrong Tone
Selecting the right tone for your social media content is crucial for effectively communicating your firm’s brand personality and values. However, many North Carolina law firms make the mistake of choosing the wrong tone for their audience. Whether it’s being overly formal and impersonal or too casual and informal, failing to strike the right tone can alienate potential clients and undermine your firm’s credibility. It’s essential to strike a balance between professionalism and approachability, ensuring that your social media content resonates with your target audience and fosters meaningful connections.
Creating the Wrong Content
Whether it’s posting overly promotional content, sharing irrelevant updates, or neglecting to provide valuable information, creating the wrong content can alienate your audience and damage your firm’s reputation. It’s essential to focus on creating content that is informative, engaging, and relevant to your target audience’s needs and interests. By providing valuable insights, answering frequently asked questions, and showcasing your firm’s expertise, you can establish trust and credibility with your audience and drive meaningful engagement on social media.
Law Firm Marketing Services for North Carolina
Recent Blog Posts
Optimizing Images and Videos on Your Law Firm’s Website
Creating a website that effectively represents your law firm is more than just adding information [...]
21
Nov
Nov
How to Choose the Right Call Tracking Provider for Your Law Firm
In the competitive world of law firm marketing, tracking every call that comes in and [...]
20
Nov
Nov
Best Practices for Law Firm Video Ads on Social Media
Creating engaging and effective video ads on social media has become one of the most [...]
19
Nov
Nov
Storytelling in Legal Video Ads: How to Connect with Potential Clients
Creating a lasting connection with potential clients is crucial for any law firm seeking to [...]
18
Nov
Nov
How to Use Retargeting with Google Display Ads to Bring Clients Back to Your Law Firm’s Website
In today’s digital world, the ability to stay connected with potential clients is crucial. For [...]
15
Nov
Nov
The Role of Keywords in Successful Law Firm Google Ads
In today’s digital world, law firms are learning that reaching new clients goes beyond traditional [...]
14
Nov
Nov
The Importance of Consistency in Law Firm Blogging
For law firms, building trust and establishing a reputation as a reliable source of information [...]
13
Nov
Nov
Creating Engaging Content: What Law Firms Should Post on Social Media
Social media offers a valuable opportunity for law firms to connect with people in a [...]
12
Nov
Nov
Expert North Carolina Law Firm Social Media Marketing Services Client Story
This client story is for educational purposes only.
A North Carolina general practice attorney and her colleagues had spent years honing their legal expertise, but when it came to navigating the ever-evolving landscape of social media marketing, they found themselves at a loss.
With traditional television and radio ads yielding limited results, the attorney knew there had to be a better way to reach potential clients and grow their firm’s presence online. That’s when she discovered Accelerate Now Law Firm Marketing, an expert in the world of digital marketing for lawyers in North Carolina.
From their very first meeting, the attorney felt a sense of relief and hope wash over her as the team at Accelerate Now listened attentively to her firm’s goals and challenges. With their expert guidance, the attorney and her colleagues embarked on a journey to harness the power of social media advertising, specifically on platforms like Facebook and Instagram.
As the weeks went by, the attorney watched in amazement as their social media ads began to resonate with their target audience in ways that traditional ads never could. With carefully crafted messaging and strategic targeting, they were able to connect with potential clients who were actively seeking legal assistance in North Carolina.
But it wasn’t just about the numbers. With each new client gained through their social media efforts, they felt a renewed sense of purpose and fulfillment in their work. They were able to provide much-needed support and guidance to individuals and families facing challenging legal situations, all thanks to the power of North Carolina law firm social media marketing.
Frequently Asked Questions About Expert North Carolina Law Firm Social Media Marketing Services
Below, we’ve compiled some frequently asked questions to help attorneys better understand the ins and outs of social media marketing for law firms:
How can social media marketing benefit my law firm in North Carolina?
Social media marketing offers numerous benefits for law firms in North Carolina — including increased brand visibility, enhanced client engagement, and the ability to attract new clients. By leveraging platforms like Facebook, LinkedIn, Instagram, and TikTok, law firms can establish credibility, showcase their expertise, and stay top-of-mind with potential clients in an increasingly competitive digital landscape.
What social media platforms should my law firm focus on?
The ideal social media platforms for your law firm will depend on your target audience and practice areas. However, Facebook, LinkedIn, and Instagram are generally considered essential for law firms in North Carolina due to their widespread popularity and diverse user demographics. TikTok can also be valuable for reaching younger audiences and showcasing your firm’s personality and creativity.
How often should my law firm post on social media?
Consistency is key when it comes to social media marketing for law firms in North Carolina. While there is no one-size-fits-all answer, we generally recommend posting at least a few times per week to maintain a consistent presence and keep your audience engaged. However, quality is just as important as quantity, so focus on creating valuable, informative, and engaging content that resonates with your audience.
Should my law firm invest in paid social media advertising?
Absolutely — paid social media advertising offers a powerful way to reach your target audience in a highly targeted and cost-effective manner. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads, paid advertising on platforms like Facebook, LinkedIn, and Instagram can help your law firm achieve its business goals and stand out in a crowded digital marketplace.
How can my law firm measure the success of our social media marketing efforts?
Tracking key performance metrics is essential for evaluating the success of your social media marketing efforts. Some common metrics to monitor include reach, engagement, website traffic, leads generated, and conversion rates. By analyzing these metrics regularly, you can gain valuable insights into what’s working well and where there’s room for improvement, allowing you to optimize your strategy and achieve better results over time.
Can social media marketing help my law firm generate more leads and cases?
Absolutely — social media marketing can be a highly effective tool for generating leads and attracting new cases for your law firm in North Carolina. By strategically targeting your ideal clients, showcasing your expertise, and providing valuable insights and resources, you can position your firm as a trusted authority in your practice area and attract potential clients who are in need of your services.
Understand Your Customer's Brain
Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.
Get your free copy of this book.
Schedule Your Free Discovery Call Today
Take the first step towards unlocking the full potential of North Carolina law firm social media marketing by scheduling a free discovery call with our senior consultant, who is an expert in social media marketing for law firms. During this call, we’ll discuss your firm’s unique needs, goals, and challenges, and explore how our tailored solutions can help you succeed in today’s competitive digital landscape.
Contact Us Today
Ready to get started? Contact us today to schedule your free discovery call and learn more about how Accelerate Now Law Firm Marketing can help your North Carolina-based law firm thrive online. Whether you’re looking to increase brand visibility, attract new clients, or drive meaningful engagement, we’re here to help you achieve your goals and accelerate your firm’s success.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!