Category Archives: Law Firm Marketing

Strategies for Website Monetization

Strategies for Website Monetization

Law firms today recognize the importance of having a strong online presence through their websites. Beyond being a digital representation of their brand and services, law firm websites can also serve as a valuable source of revenue. By implementing effective website monetization strategies, law firms can not only enhance their online presence — but also […]

Attorneys Sponsoring Local Organizations

Most Overlooked Law Firm Marketing Opportunity Attorneys sponsoring local organizations gain competitive advantages over other law firms in their neighborhood online. This is the most overlooked law firm marketing opportunity. Local organization sponsorship is a great way to build awareness in your legal practice online and you can do this effectively with a small monthly budget. […]

Making Legal Practice Area Videos

Making Legal Practice Area Videos

Adding educational legal videos to your law firm’s website is one of the best things you can do to increase interest in your firm and perform better on Google. Educational legal videos are not commercials. These videos are answers to the most common questions people have when they have a legal issue. For example, let’s […]

Two ways your website speed is costing you customers, and what you can do about it

Two ways your website speed is costing you customers, and what you can do about it

Fast Pages, Fast Facts: 40 percent of Web users abandon a site if it >3 sec to load 47 percent of Web users expect a page to load in <2 sec 52 percent of Web users say fast load time is important to brand loyalty Source: Google AdWords Think back to the last time you […]

Creating (and Managing) a Google Video Ad Campaign

Online videos, whether containing informational content or paid advertising, are a great way to inform, entertain, and engage potential clients for your business more deeply than you can with text or images alone. There’s no better way to boost your businesses profile and convince potential clients of your expertise, attitudes, and beliefs. Check Out Our […]