Expert eBook Services for Lawyers
Book Free Discovery Call
We Help Our Clients Get Better Results Online. We Can Help You Too.
Law Firm eBook Stats
- A quarter of law firms don’t do any kind of lead tracking.
- Just under half of potential clients in a study were not contacted within three days of leaving a voicemail or using a law firm’s contact form.
- Almost 20% of law firms responded to online contacts in less than five minutes.
- Law firms fail to collect email addresses from potential clients almost 90% of the time.
- Nearly 28% of firms did not respond to the online lead at all.
- Qualifying leads chews up time for just over 68% of attorneys.
The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
Lawyer Converts to Education-Centric Website to Attract More Clients
Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...
View Case Study
Personal Injury Lawyer Wins Big With Stronger Web Presence
A few years ago, a New York lawyer was really frustrated with his website and online presence. His first concern was that his website didn't...
View Case Study
Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet
Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...
View Case StudyBook a Discovery Call
Expert eBook Services for Lawyers
Why You Need eBooks For Your Law Firm Website
In today’s digital age, lawyers need to stay ahead of the competition when it comes to digital marketing. Two effective strategies for achieving this are utilizing eBooks on their website and implementing email nurturing campaigns. This article explores the benefits of both approaches and explains why law firms should leverage eBooks for Lawyers and email nurturing in their digital marketing efforts.
Why You Need eBooks For Your Law Firm Website Lead Generation
eBooks serve as excellent lead generation tools. By providing valuable information, law firms can capture leads and follow up with potential clients. They can offer eBooks as lead magnets to capture contact information, which can be used for follow-up and email marketing campaigns.
Establishing Thought Leadership
eBooks help lawyers establish themselves as thought leaders in their field. By providing valuable information, they build trust with potential clients and position themselves as experts in law. eBooks can become go-to resources for information on law, solidifying the law firm’s reputation.
Providing Valuable Information
eBooks are an effective way to provide valuable information to potential clients. They can cover various topics, such as what to do after an accident, how to file a claim, and what to expect during the claims process. By offering this information, law firms build trust and establish themselves as a reliable source of knowledge.
Boosting Website Traffic
eBooks can be used to drive traffic to a law firm’s website. By promoting the eBook through social media channels and email marketing campaigns, law firms can increase website traffic and generate leads.
Law Firm Email Nurturing
What is Email Nurturing?
Email nurturing is a crucial step in converting leads into clients for law firms. It involves sending personalized and informative emails that address clients’ specific pain points and interests, building stronger relationships and establishing trust.
Building Stronger Relationships
Through email nurturing, lawyers can build stronger relationships with potential clients. By sending personalized emails that address clients’ needs, concerns, and interests, law firms position themselves as thought leaders and gain the trust of their audience.
Increasing Conversion Rates
Email nurturing significantly increases conversion rates. By providing valuable information and addressing clients’ specific needs, law firms can guide potential clients through the sales funnel and encourage them to take the next step, such as scheduling a consultation.
Cost-Effectiveness
Email nurturing is a cost-effective way for law firms to engage with potential clients. It is considerably cheaper than traditional marketing methods like print ads, billboards, and TV commercials.
Personalization
Email nurturing allows lawyers to segment their leads based on interests and behavior, enabling them to send personalized emails that address specific needs. This level of personalization boosts engagement and conversion rates.
Measurable Results
Email nurturing allows lawyers to track and measure campaign results. They can monitor open rates, click-through rates, and conversion rates, making adjustments to optimize their email marketing strategy.
eBooks and email nurturing are powerful tools for law firms to generate leads, establish thought leadership, provide valuable information, and boost website traffic. By leveraging eBooks on their website and implementing email nurturing campaigns, law firms can position themselves as experts, build trust with potential clients, increase conversion rates, and develop stronger relationships. With the assistance of a digital marketing agency, law firms can effectively execute these strategies and achieve their business objectives.
Recent Blogs
Best Practices for Law Firm Video Ads on Social Media
Creating engaging and effective video ads on social media has become one of the most [...]
Storytelling in Legal Video Ads: How to Connect with Potential Clients
Creating a lasting connection with potential clients is crucial for any law firm seeking to [...]
How to Use Retargeting with Google Display Ads to Bring Clients Back to Your Law Firm’s Website
In today’s digital world, the ability to stay connected with potential clients is crucial. For [...]
The Role of Keywords in Successful Law Firm Google Ads
In today’s digital world, law firms are learning that reaching new clients goes beyond traditional [...]
The Importance of Consistency in Law Firm Blogging
For law firms, building trust and establishing a reputation as a reliable source of information [...]
Creating Engaging Content: What Law Firms Should Post on Social Media
Social media offers a valuable opportunity for law firms to connect with people in a [...]
How to Script and Storyboard Effective Legal Videos
Legal videos are one of the most powerful tools for reaching clients and sharing knowledge [...]
How to Improve Your Law Firm’s Google My Business Listing
Running a successful law firm takes more than just knowledge and skill. It requires strong [...]
How Accelerate Now Can Help with eBooks for Lawyers
Law firms are constantly seeking ways to improve their digital marketing efforts, and eBooks for Lawyers have become a popular tool for generating leads, establishing thought leadership, and providing valuable information to potential clients. However, producing a high-quality eBook requires extensive research, writing, and design skills. This is where a digital marketing agency like Accelerate Now Law Firm Marketing can be of great assistance.
Comprehensive Research
To produce a high-quality eBook, extensive research is required. Accelerate Now Law Firm Marketing has a team of experts who specialize in researching legal topics related to law. They can conduct research on a variety of topics and compile the information into a comprehensive eBook.
Professional Writing
The team at Accelerate Now Law Firm Marketing has experience writing legal content for law firms. They can provide a professional writing style that aligns with the law firm’s branding and style guide. The writing is clear, concise, and engaging, making it easy for potential clients to read and understand.
Custom Design
The team at Accelerate Now Law Firm Marketing can design a custom cover page and layout for the eBook that aligns with the law firm’s branding. The design is professional and visually appealing, making it stand out from the competition.
Promotional Strategy
Once the eBook is complete, the team at Accelerate Now Law Firm Marketing can help promote it on social media channels, through email marketing campaigns, and on the law firm’s website. They can also create a landing page to capture leads, which can be used for follow-up and email marketing campaigns.
Analytics and Reporting
Accelerate Now Law Firm Marketing can track the performance of the eBook through analytics and reporting. They can provide regular reports on the number of leads generated, website traffic, and other key metrics. This data can be used to adjust the marketing strategy for maximum results.
Accelerate Now Law Firm Marketing can provide a comprehensive eBook production service for law firms. From research to writing, design, promotion, and analytics, the team at Accelerate Now Law Firm Marketing can provide a turnkey solution for law firms looking to produce high-quality eBooks. With the help of Accelerate Now Law Firm Marketing, law firms can generate leads, establish thought leadership, and provide valuable information to potential clients, all while standing out from the competition in the digital marketing landscape.
Biggest Mistakes Law Firms Make When Creating Their Own eBooks
Producing eBooks is a powerful tool for law firms to establish themselves as thought leaders and generate leads. However, there are some common mistakes that attorneys make when it comes to eBooks production. Here are a few of them:
Lack of Research
Law firms often make the mistake of producing eBooks without conducting comprehensive research. Research is essential to ensure that the eBooks is accurate, up-to-date, and provides valuable information to potential clients.
Poor Writing Quality
Law firms may produce eBooks with poor writing quality, which can turn off potential clients. A well-written eBooks with clear, concise, and engaging writing is essential to ensure that potential clients read and understand the information.
Design Flaws
Law firms may not have the necessary design skills to produce an eBooks with a professional look and feel. The design of an eBooks is just as important as the content, and a poorly designed eBooks may fail to generate leads and establish thought leadership.
Lack of Promotion
Law firms may produce eBooks but fail to promote them effectively. Promotion is critical to ensure that the eBooks reaches the target audience and generates leads.
No Analytics and Reporting
Law firms may produce eBooks but fail to track their performance through analytics and reporting. Analytics and reporting are critical to identifying areas for improvement and optimizing the eBooks production strategy for maximum results.
Producing eBooks is an effective way for law firms to generate leads and establish thought leadership. However, avoiding these common mistakes is critical to ensuring that the eBooks is effective in achieving these goals. By working with a digital marketing agency like Accelerate Now Law Firm Marketing, law firms can avoid these common mistakes and produce high-quality eBooks that generate leads and establish thought leadership.
Areas Served
eBooks for Lawyers Frequently Asked Questions
Here are some frequently asked questions that attorneys may have about eBook production and email nurturing, along with their answers:
What are eBooks, and why are they essential for law firms?
eBooks are digital books that can be read on electronic devices. They are an excellent tool for law firms because they can be used to generate leads, establish thought leadership, and provide valuable information to potential clients.
How long does it take to produce an eBooks?
The time it takes to produce an eBooks can vary depending on the length of the eBooks, the level of research required, and the complexity of the design. However, on average, it can take between two to six weeks to produce an eBooks.
How do I ensure that my eBooks provides valuable information to potential clients?
To ensure that your eBooks provides valuable information to potential clients, extensive research is required. You should also include case studies, statistics, and other relevant information to back up your claims.
Can I use an existing eBooks template, or should I create a custom design?
While there are many eBooks templates available, creating a custom design that aligns with your branding is recommended. A custom design can help your eBooks stand out from the competition and establish your law firm as a thought leader in the field.
How do I promote my eBooks?
To promote your eBooks, you can use social media channels, email marketing campaigns, and your law firm’s website. You can also create a landing page to capture leads and use the contact information to follow up with potential clients.
How do I track the performance of my eBooks?
To track the performance of your eBooks, you can use analytics and reporting tools. These tools can provide you with data on the number of leads generated, website traffic, and other key metrics. This data can be used to adjust your marketing strategy for maximum results.
What types of emails should be sent in an email nurturing campaign?
Email nurturing campaigns can include welcome emails, educational content, event invites, promotional offers, and more.
How often should emails be sent in an email nurturing campaign?
The frequency of emails should depend on the law firm’s audience and content. It is important to find the right balance between communication and not becoming intrusive.
How can personalization improve email nurturing campaigns?
Personalization can improve email nurturing campaigns by making them more relevant and engaging. Personalized emails can address the specific pain points and interests of potential clients and increase their likelihood of engaging with the law firm.
How can I measure the success of an email nurturing campaign?
The success of an email nurturing campaign can be measured through metrics such as open rates, click-through rates, conversion rates, and return on investment.
eBooks are an essential tool for law firms to generate leads, establish thought leadership, and provide valuable information to potential clients. By working with a digital marketing agency like Accelerate Now Law Firm Marketing, law firms can produce high-quality eBooks that meet their business objectives and achieve maximum results.
Understand Your Customer's Brain
Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.
Get your free copy of this book.
eBooks for Lawyers Story
Jennifer was a personal injury attorney with her own law firm. She had been practicing law for several years and had achieved moderate success, but she wanted to take her law firm to the next level. Jennifer had a website for her law firm, but it was outdated, and she knew that she needed to improve her digital marketing efforts.
Jennifer started looking for a digital marketing agency that could help her improve her law firm’s online presence. After some research, she came across Accelerate Now Law Firm Marketing. She was impressed by their track record of helping personal injury law firms improve their digital marketing efforts and decided to contact them.
When Jennifer contacted Accelerate Now Law Firm Marketing, she was introduced to a team of experts who understood the unique challenges that personal injury law firms face in the digital marketing landscape. They started by conducting a thorough analysis of Jennifer’s law firm’s website and digital marketing efforts.
During the analysis, the team identified a gap in Jennifer’s content marketing strategy. They found that she was not utilizing eBooks to generate leads and establish her law firm as a thought leader in the personal injury field.
The team at Accelerate Now Law Firm Marketing suggested creating an eBook on the topic of “What to do after a personal injury accident.” They conducted extensive research, compiled statistics and case studies, and drafted the eBook. They also designed a cover page that aligned with Jennifer’s branding.
Once the eBook was completed, the team at Accelerate Now Law Firm Marketing helped Jennifer to promote it on her website, social media channels, and through email marketing campaigns. They also created a landing page to capture leads, which Jennifer could use to follow up with potential clients.
The eBook was a huge success. Within a few weeks, Jennifer’s law firm had generated several leads, and her website traffic had increased significantly. She was thrilled with the results and the positive impact it had on her business.
Thanks to Accelerate Now Law Firm Marketing’s expertise in eBook Production and content marketing, Jennifer was able to establish her law firm as a thought leader in the personal injury field and generate new leads that led to increased business revenue.
Call Accelerate Now for Help with Law Firm eBook Production
Producing eBooks is an effective way for law firms to generate leads, establish thought leadership, and provide valuable information to potential clients. However, producing a high-quality eBooks requires extensive research, writing, and design skills. This is where a digital marketing agency like Accelerate Now Law Firm Marketing can be of great assistance.
Accelerate Now Law Firm Marketing can provide a comprehensive eBooks production service for law firms. They can conduct extensive research, provide professional writing, design a custom cover page and layout, promote the eBooks on social media and other channels, and track the performance of the eBooks through analytics and reporting. By working with Accelerate Now Law Firm Marketing, law firms can avoid common mistakes and produce high-quality eBooks that generate leads and establish thought leadership.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!