Expert Kansas Law Firm Content Marketing Services
There are 7,932 Kansas Attorneys competing against you. Make sure your Law Firm Content Marketing Agency helps you stand out.
Book Free Discovery Call
Law Firm Social Media Stats
- Over 80% of legal professionals report using at least one social media platform.
- Just over half of lawyers with social media use it to build their client base.
- Lawyer’s preferred social media site is LinkedIn, at over 75%.
- Just over 1/3 of lawyers using social media have gained clients on account of it.
- Over 35% of law firms use LinkedIn advertising.
- Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
- Facebook has an audience of over 2 billion people.
- Almost 71% of the US population sees Facebook ads.
The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
Lawyer Converts to Education-Centric Website to Attract More Clients
Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...
View Case Study
Personal Injury Lawyer Wins Big With Stronger Web Presence
A few years ago, a New York lawyer was really frustrated with his website and online presence. His first concern was that his website didn't...
View Case Study
Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet
Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...
View Case StudyExpert Kansas Law Firm Content Marketing Services
In Kansas State the competition is extremely high for lawyers. There are currently 7,932 lawyers competing for new clients. Our expert law firm content marketing services will make sure you do not get lost in the crowd so you can attract more new client interest.
If you’ve found your way to this page – it’s likely that you are facing a challenging and uncertain future because your Kansas law firm’s digital marketing isn’t performing well. We understand the feelings of worry and anxiety that come with such a situation. We are here to offer guidance and support. At Accelerate Now – we take pride in helping lawyers like you turn things around online quickly so you can start securing all those cases you are losing today.
All across the state, law firms in Kansas are discovering that securing a prime spot on the first page of Google and other search engines is not just a vanity metric — it’s a strategic necessity. As the digital realm becomes increasingly competitive, attorneys seeking to expand their online reach must embrace content marketing.
The Significance of a Page One Ranking
A potential client in Kansas is in need of legal services, and they turn to the internet to find a reliable attorney. Where do they look first? Studies consistently show that the majority of users never venture beyond the first page of search results. Therefore, for law firms aiming to attract new clients and establish authority in their practice areas, securing a coveted spot on page one is paramount.
Keywords
The foundation of effective content marketing lies in the meticulous use of keywords. When users type relevant phrases into the search bar, the algorithms are designed to recognize and prioritize pages that align with those specific keywords. For law firms in Kansas, this means that your website copy should include keywords reflective of the legal services people are searching for — and that you offer.
The Power of Deep Content
While keywords are important, they aren’t enough on their own. The content itself must possess depth and substance. Gone are the days of superficial content — Google’s algorithms are becoming increasingly sophisticated, favoring pages that provide comprehensive insights into specific legal practice areas. Attorneys aiming to enhance their online presence must invest in content that goes beyond the surface, offering valuable information and positioning themselves as authoritative figures in their respective fields.
Establishing Authority Through In-Depth Content
When your website becomes a reservoir of knowledge, it sends a clear signal to search engines — you are an authority in your legal domain. Google rewards expertise, and by delving into the intricacies of your practice area through in-depth content, you not only cater to potential clients seeking information but also garner favor with search algorithms. This synergy between quality content and algorithmic recognition is the key to unlocking sustained search engine optimization (SEO) success.
Accelerate Now: Your Partner in Law Firm Marketing
At Accelerate Now Law Firm Marketing, we understand the unique challenges faced by Kansas law firms in the digital landscape. Our expertise lies in crafting content that not only incorporates strategic keywords but also delves deep into the heart of your legal practice areas. We work tirelessly to ensure that your online presence is not just visible but resonates with authority, establishing your firm as a trusted source of legal expertise.
Join Accelerate Now Law Firm Marketing in the journey to elevate your digital presence, captivate your audience, and secure that coveted spot on page one of search engine results. The road to SEO success begins with content marketing, and we’re here to guide you every step of the way.
We Help Our Clients Get Better Results Online. We Can Help You Too.
Common Pitfalls in Law Firm Content Creation
Common Pitfalls in Law Firm Content Creation
In trying to build a robust online presence, many law firms in Kansas inadvertently make mistakes that hinder the effectiveness of their website content. Understanding these common mistakes is crucial for attorneys looking to enhance their digital footprint and leverage the power of content marketing.
Lack of Connective Information
Legal services, by nature, involve intricate details that may seem overwhelming to the average person. However, failing to bridge the gap between complex legal concepts and the layperson’s understanding of them can result in missed opportunities. Your content should not only showcase legal expertise but also connect with your audience on a human level, addressing their concerns and providing clear, accessible information.
Missing the Keyword Puzzle
Keywords serve as the linchpin for effective online visibility, yet many law firms miss the mark by neglecting this critical aspect. A website devoid of strategically placed keywords is akin to a book without a title — lost in the vast digital library. Attorneys must identify and incorporate relevant keywords throughout their content, aligning with the phrases potential clients might use in search queries. This not only boosts search engine rankings but ensures that your content is easily discoverable by those seeking legal services in Kansas.
Drowning in Legal Jargon
While legal expertise is a cornerstone of your practice, drowning your audience in a sea of legal jargon is a surefire way to lose their attention. The goal is not to showcase how well-versed you are in legal terms, but to communicate effectively with your audience. Strike a balance by simplifying complex concepts, providing explanations, and using language that resonates with your potential clients. Remember, clarity and accessibility are paramount in content creation.
Ignoring Google’s Preferences
Google, as the arbiter of online visibility, has specific preferences when it comes to website content. Unfortunately, many law firms in Kansas miss the mark by not aligning with these preferences. Google values depth and relevance — therefore, your content should not be a mere surface-level overview. Understanding and meeting Google’s criteria for quality content is pivotal in securing a favorable position on search engine results pages.
Navigating the Path to Content Marketing Success
Avoiding these common pitfalls requires a strategic approach to content creation. At Accelerate Now Law Firm Marketing, we specialize in guiding Kansas law firms through the intricacies of effective content marketing. Our expertise lies not only in crafting content that aligns with Google’s preferences but also in creating a narrative that connects with your audience.
Law Firm Marketing Services for Kansas
Recent Blog Posts
Using Call Tracking Data to Optimize Your Law Firm’s Marketing Campaigns
Marketing is an essential tool for any law firm that wants to grow its business [...]
30
Oct
Oct
How to Measure the Success of Your Law Firm’s Video Advertising Campaigns
Video advertising has become a powerful tool for law firms looking to connect with potential [...]
29
Oct
Oct
Common Mistakes to Avoid in Google Display Advertising for Law Firms
Google Display Advertising can be a powerful tool for law firms looking to attract clients [...]
28
Oct
Oct
Google Ads vs. SEO: Which is Better for Your Law Firm?
Running a law firm today comes with the challenge of staying visible online. With so [...]
25
Oct
Oct
How to Leverage Blogging for Law Firm Email Marketing Campaigns
Blogging can play a significant role in improving the success of a law firm’s email [...]
24
Oct
Oct
The Importance of Social Media Presence for Modern Law Firms
In today’s digital age, social media has become one of the most powerful tools for [...]
23
Oct
Oct
Optimizing Your Law Firm Videos for SEO and Engagement
In today’s digital landscape, videos have become an important tool for law firms looking to [...]
22
Oct
Oct
How to Create an Effective SEO Strategy for Your Law Firm
Search engine optimization, commonly known as SEO, plays a crucial role in helping law firms [...]
21
Oct
Oct
Expert Kansas Law Firm Content Marketing Services Client Story
This client story is for educational purposes only.
A dedicated personal injury lawyer in the heart of Kansas, passionate about seeking justice for his clients, was fervently committed to his practice. But his online presence was akin to a quiet whisper in a bustling crowd.
As potential clients turned to the internet seeking legal support, the attorney found himself lost in the vast sea of search results. His law firm’s website struggled to surface on relevant searches, leaving him feeling disheartened and overlooked.
Enter Accelerate Now Law Firm Marketing, a guiding light in the digital landscape. Recognizing the attorney’s plight, the experts at Accelerate Now embarked on a journey to transform his online presence and elevate his law firm to new heights.
Understanding that usability was the key to unlocking online visibility, Accelerate Now meticulously tailored the firm’s website content. Every word was crafted not just for search engines but for the real people seeking legal guidance in Kansas. The language was clear and devoid of unnecessary legal jargon, making it accessible to a broad audience.
The content wasn’t just about keywords — it was about telling the attorney’s story, showcasing his commitment to justice, and establishing his firm as a trustworthy ally. Accelerate Now delved deep into the world of personal injury law, creating content that resonated with empathy and understanding. It was more than marketing; it was about connecting with people in their moments of need.
As the transformation took shape, Google noticed. The algorithms, impressed by the user-friendly and relevant content, began to favor the law firm. The once elusive first page of search results was now a reality. Potential clients searching for personal injury lawyers in Kansas were greeted by his firm in the number one spot.
The attorney, once lost in the digital crowd, became a beacon of hope for those seeking legal support. His story is a testament to the power of strategic content marketing, where Accelerate Now Law Firm Marketing played the role of a trusted guide, navigating the complexities of the digital landscape and leading him to the pinnacle of online success.
Now, his online presence stands as a testament to the transformative impact of effective content marketing. Accelerate Now remains a reliable partner for attorneys like him, ready to craft compelling narratives that not only appeal to search engines but touch the hearts of those seeking legal guidance in Kansas.
Frequently Asked Questions, Expert Kansas Law Firm Content Marketing Services
Content marketing not only enhances your visibility on search engines like Google, but also establishes your firm as an authoritative source in your practice areas. Quality content engages potential clients, builds trust, and sets the stage for long-term success in the digital landscape.
How do keywords impact my law firm's content marketing strategy?
By strategically incorporating relevant keywords into your content, you increase the likelihood of appearing in search engine results when potential clients are seeking legal services in Kansas. Identifying and leveraging these keywords ensures that your content aligns with the phrases your target audience is using in their online searches.
Can content marketing help my law firm stand out in a competitive digital landscape?
Absolutely. In a saturated online environment, standing out is crucial. Content marketing allows your law firm to distinguish itself by providing valuable, in-depth information. By showcasing your expertise, addressing client concerns, and connecting on a personal level, you create a unique digital footprint that sets you apart from the competition.
How can I avoid using excessive legal jargon in my content?
Balancing legal expertise with accessibility is key. While it’s important to showcase your legal knowledge, avoid overwhelming your audience with jargon — simplify complex concepts, provide explanations, and use language that resonates with your potential clients. This approach ensures that your content remains clear, engaging, and accessible to a broader audience.
What does Google look for in law firm website content?
Google values depth and relevance. To secure a favorable position in search engine rankings, your content should go beyond surface-level information. Delve into the intricacies of your legal practice areas, offering comprehensive insights. Meeting Google’s criteria for quality content involves creating a resource-rich website that aligns with user intent and provides valuable information to those seeking legal services in Kansas.
How can Accelerate Now Law Firm Marketing help my firm with content marketing?
Accelerate Now specializes in guiding law firms through the nuances of effective content marketing. We not only craft content that aligns with Google’s preferences but also tailor narratives that resonate with your audience. Our approach involves strategic keyword integration, in-depth content creation, and a focus on establishing your firm as a trusted authority in the legal landscape.
Understand Your Customer's Brain
Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.
Get your free copy of this book.
Expert Kansas Law Firm Content Marketing Services
For law firms in Kansas, Accelerate Now Law Firm Marketing stands as your partner on the path to success. Our commitment to crafting compelling content that sets your law firm apart is unparalleled, and we invite you to take the next step towards online prominence.
Discover the Difference with a Free Consultation
Start with a free discovery call, led by our senior consultant — an expert in Kansas law firm content marketing service. This personalized session is your gateway to understanding how strategic content can elevate your online presence, captivate your audience, and position your firm as a trusted authority.
Tailored Strategies for Kansas Attorneys
Our senior consultant brings a wealth of experience, specifically tailored to the legal landscape of Kansas. From strategic keyword integration to creating in-depth content that resonates with your potential clients, our approach is nuanced, impactful, and designed to propel your law firm to new heights in the digital realm.
Why Wait? Schedule Your Discovery Call Today
Don’t let your law firm fade into the digital background. Schedule your free discovery call with Accelerate Now Law Firm Marketing and discover the possibilities that await. Our team is ready to guide you through the intricacies of content marketing, helping you navigate the path to online success.
To schedule your free consultation, call our office today.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!