Expert Massachusetts Law Firm Content Marketing Services
There are 42,720 Massachusetts Attorneys competing against you. Make sure your Law Firm Content Marketing Agency helps you stand out.
Book Free Discovery Call
Law Firm Lead Tracking Stats
- Over a quarter of law firms report having blogs.
- Almost 90% of law firms report having a website.
- Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
- Almost 90% of law firms consider content marketing ‘very important’
- eBooks are the most popular lead magnets, being used by over 28% of marketers
- Video marketing can create over 200% improvements in click-through rates.
The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
Lawyer Converts to Education-Centric Website to Attract More Clients
Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...
View Case Study
Personal Injury Lawyer Wins Big With Stronger Web Presence
A few years ago, a New York lawyer was really frustrated with his website and online presence. His first concern was that his website didn't...
View Case Study
Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet
Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...
View Case StudyExpert Massachusetts Law Firm Content Marketing Services
In Massachusetts State the competition is extremely high for lawyers. There are currently 42,720 lawyers competing for new clients. Our expert law firm content marketing services will make sure you do not get lost in the crowd so you can attract more new client interest.
If you’ve found your way to this page – it’s likely that you are facing a challenging and uncertain future because your Massachusetts law firm’s digital marketing isn’t performing well. We understand the feelings of worry and anxiety that come with such a situation. We are here to offer guidance and support. At Accelerate Now – we take pride in helping lawyers like you turn things around online quickly so you can start securing all those cases you are losing today.
In the ever-evolving landscape of digital marketing, law firms in Massachusetts find themselves at a crucial crossroads. The key to unlocking visibility, credibility, and success in the online realm lies in search engine optimization (SEO) — and the key to SEO is a strong content marketing strategy.
The Art of Keywords
When a potential client turns online to look for legal services, certain words and phrases are generally searched more than others — the “keywords.” Your website’s content should mirror these search terms, strategically embedding these keywords into your content. This tells the search engines’ algorithms that your site is a suitable answer to their query.
Going Beyond the Surface
Picture this: a potential client stumbles upon your website after a search related to their specific legal needs. What sets you apart from the myriad of other law firms listed on the search results page? The answer lies in the depth of your content.
Google’s algorithm is a sophisticated beast that craves context and authority. To convince it that your law firm is an authority in your field, your content must transcend the superficial. Dive deep into the intricacies of your legal practice area. Whether it’s real estate law in Boston or personal injury cases in Springfield, provide comprehensive insights that showcase your expertise.
The Google Approval Stamp — Authority in Your Niche
Google’s algorithm is designed to sift through the vast sea of online content and identify authoritative voices. How does it discern authority? Through signals – and your content is a powerful signaling tool. When your website boasts in-depth, informative content tailored to your specific legal niche, it tells Google that you’re not just another webpage but an authority in your field.
Crafting content that positions your law firm as an authority is a long-term investment. It’s not just about meeting the current needs of potential clients; it’s about creating a digital legacy that withstands the test of time.
Accelerate Now Law Firm Marketing understands the nuances of Massachusetts law firm content marketing.
We Help Our Clients Get Better Results Online. We Can Help You Too.
Navigating the Pitfalls: Common Missteps in Law Firm Website Content Creation
In the fast-paced world of digital marketing for law firms in Massachusetts, the journey to online visibility is fraught with potential missteps. Understanding these pitfalls is the first step toward a strategic content marketing approach that resonates with both your audience and search engines.
The Information Gap
Lawyers, with their deep knowledge of the law, may unintentionally assume a level of familiarity that their clients may not possess. The result? Content that lacks the essential connection with the reader. To engage potential clients effectively, it’s crucial to provide information in a way that is accessible and resonates with their needs, concerns, and questions.
Keyword Blind Spots
A classic blunder is the reliance on generic legal jargon without a strategic incorporation of location-specific and practice area-related keywords. To optimize your website for search engines, it’s essential to identify the terms potential clients are likely to use when seeking legal services in Massachusetts. Think of it as speaking the language your clients use, ensuring your content aligns with their online search behaviors.
Jargon Overload
Lawyers are fluent in the language of the law, but not all clients speak legalese. Unfortunately, some law firm websites fall into the trap of excessive legal jargon, creating a communication barrier. While precision in language is paramount, it’s equally vital to convey complex legal concepts in a way that is comprehensible to the average reader. Balancing legal accuracy with client-friendly language is the key to demystifying the legal process and establishing a connection of trust.
Meeting Google’s Expectations
Google has specific expectations when it comes to website content. The algorithm favors comprehensive, in-depth content that showcases expertise and authority. Failing to understand and implement these nuances can result in missed opportunities for higher rankings. Crafting content that satisfies both your client’s curiosity and Google’s algorithmic hunger is key to climbing to page one.
Avoiding these common content creation pitfalls is integral to a law firm’s success in the competitive digital landscape. At Accelerate Now Law Firm Marketing, we navigate these challenges with finesse, ensuring your content not only speaks to your audience but also complies with the algorithms that determine online visibility.
Law Firm Marketing Services for Massachusetts
Recent Blog Posts
The Role of Blogging in Building Your Law Firm’s Brand
Blogging plays an important role in helping law firms establish their identity and connect with [...]
03
Dec
Dec
The Role of Facebook in Law Firm Marketing: Best Practices
In today’s digital age, Facebook has become a powerful tool for businesses to connect with [...]
02
Dec
Dec
How to Measure the Success of Your Law Firm’s Video Campaigns
Creating video campaigns for your law firm can be an exciting way to reach more [...]
29
Nov
Nov
How to Track and Measure Your Law Firm’s SEO Performance
Understanding how well your law firm’s online presence performs can make a huge difference in [...]
28
Nov
Nov
Optimizing Your Law Firm’s Website for Better Lead Tracking
When it comes to building a successful online presence, your law firm’s website plays a [...]
27
Nov
Nov
The Power of Visuals: Using Images and Videos to Boost Law Firm Conversions
Creating an impactful online presence for a law firm requires more than words. Today, people [...]
26
Nov
Nov
The Role of Web Hosting in Website Speed: Choosing the Right Provider for Your Law Firm
The speed of a website is one of the most important factors in determining its [...]
25
Nov
Nov
Strategies for Highlighting Practice Areas on Your Law Firm’s Website
When someone visits your law firm’s website, they usually have a specific problem or concern [...]
22
Nov
Nov
Expert Massachusetts Law Firm Content Marketing Services Client Story
This client story is for educational purposes only.
In the bustling heart of Massachusetts, a personal injury law firm striving to make a difference found themselves lost in the digital shadows, struggling to be seen among the myriad of legal voices online.
Frustration loomed as their online presence failed to reflect the depth of their expertise, and the lead attorney turned to Accelerate Now Law Firm Marketing, to enhance the firm’s online presence.
Accelerate Now crafted content that spoke not just to the legal aficionado but to the everyday person seeking guidance after an injury. No more convoluted legal jargon – in its place was a resource that was not just informative but genuinely useful to the community.
As the team’s strategy took hold, Google took notice and responded accordingly. The firm’s well-crafted content, complete with keywords and in-depth information, helped push the personal injury law firm to the fore, eventually moving into the number one spot for all their relevant searches.
Frequently Asked Questions: Unveiling the Dynamics of Massachusetts Law Firm Content Marketing Service
Here are some frequently asked questions that attorneys often have about content marketing, along with comprehensive answers tailored to your Massachusetts-based practice.
How does content marketing contribute to the success of my law firm in Massachusetts?
Content marketing is the linchpin of your online visibility strategy. It goes beyond mere promotion, positioning your law firm as an authoritative voice in your legal niche. By crafting content rich in relevant keywords and in-depth insights, you not only attract potential clients but also signal to search engines that you’re a trusted authority. This, in turn, propels your firm to the forefront of online searches — enhancing your credibility and client acquisition.
Can content marketing really impact my law firm's ranking on Google in Massachusetts?
Absolutely. Google’s algorithm is designed to reward websites that provide valuable, relevant content. By aligning your content with the key terms your potential clients are searching for, you increase your chances of ranking higher in search results.
How do I choose the right keywords for my law firm's content?
Keyword selection is a nuanced process that involves understanding your target audience and their online search behaviors. We conduct thorough keyword research to identify terms specific to your practice areas and geographic location. This includes considering location-based keywords for Massachusetts, as well as terms that align with your particular legal expertise. The goal is to speak the language your clients use when searching for legal services in your area.
Is it necessary to create content for every practice area my law firm covers?
While it’s beneficial to have content representing each practice area, the emphasis should be on quality over quantity. We recommend starting with in-depth content for your primary practice areas, showcasing your expertise and providing valuable insights. As your digital presence grows, you can strategically expand to cover additional practice areas. Our approach is tailored to your firm’s unique strengths and goals.
How do I balance legal accuracy with client-friendly language in my content?
Striking the right balance is crucial. While legal accuracy is non-negotiable, translating complex legal concepts into accessible language is equally important. We work closely with your legal team to ensure that your content maintains precision while being understandable to a broader audience. The goal is to demystify the legal process, build trust, and establish your firm as a reliable resource for potential clients.
What role does social media play in Massachusetts law firm content marketing?
Social media is a powerful amplifier for your content. It provides a platform to share your insights, engage with your audience, and drive traffic to your website. Our content marketing strategy includes a social media component, leveraging platforms such as LinkedIn, Twitter, and Facebook to expand your reach and enhance your firm’s online presence within the Massachusetts legal community.
How long does it take to see results from a content marketing strategy for my law firm?
The timeline for seeing results can vary, but content marketing is a long-term investment. While some improvements may be noticeable in a few months, significant gains in online visibility and ranking may take six months to a year. The key is consistency and a strategic approach. We work collaboratively to set realistic expectations and milestones, ensuring that your content marketing efforts yield sustainable, impactful results.
Understand Your Customer's Brain
Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.
Get your free copy of this book.
Expert Massachusetts Law Firm Content Marketing Services
Why a Discovery Call Matters
In our mission to redefine your online presence, a crucial step is understanding the unique strengths, challenges, and aspirations of your law firm, via a free discovery call with our senior consultant, an expert in Massachusetts law firm content marketing service.
What to Expect
Our discovery calls aren’t just consultations; they are collaborative sessions where your goals become our mission. This is your opportunity to voice your aspirations and let us tailor a strategy that aligns with your firm’s vision.
To schedule your free discovery call with our senior consultant, simply reach out to our office. Let’s unravel the possibilities, strategize your content marketing approach, and position your law firm at the forefront of the Massachusetts legal landscape.
Accelerate Now Law Firm Marketing is here to guide you every step of the way. Call us today, and let’s accelerate your law firm’s success together.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!