Expert Massachusetts Lawyer Google Local Service Ads Agency
There are 42,720 Massachusetts Attorneys competing against you. Make sure your Law Firm Google Local Service Ads (LSA) Program helps you stand out.
Book Free Discovery Call
Law Firm Google LSA Stats
- Almost 50% of people said they chose a Google Local Service Ads listing over PPC, the maps three pack, and the organic results.
- The vast majority of people — over 96% — learn about local companies online first.
- Almost 90% of mobile searches for local businesses turn into action — a visit, or a call — within a day.
- Almost 90% of people surveyed would turn to Google first for finding a lawyer.
- Almost 90% of survey participants cited caring about Google reviews.
- Almost 75% of tablet and computer users, and over 65% of smartphone users, want ads customized to their location.
- Google advertisements at the top of the results page are just over 50% more likely to be clicked.
The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
Lawyer Converts to Education-Centric Website to Attract More Clients
Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...
View Case Study
Personal Injury Lawyer Wins Big With Stronger Web Presence
A few years ago, a New York lawyer was really frustrated with his website and online presence. His first concern was that his website didn't...
View Case Study
Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet
Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...
View Case StudyExpert Massachusetts Lawyer Google Local Service Ads Agency
In Massachusetts State the competition is extremely high for lawyers. There are currently 42,720 lawyers competing for new clients. Our expert law firm Google Local Service Ads (LSA) Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.
In the digital age, the success of your Massachusetts law firm is intricately linked to your online visibility. Google Local Service Ads (LSAs) have emerged as a game-changer in the world of digital marketing, especially for law firms in Massachusetts. These ads are designed to connect local service providers, like law firms, with potential clients searching for legal services on Google.
The Power of Expert Massachusetts Lawyer Google Local Service Ads Agency
Local Visibility and Trust: Google LSAs elevate your law firm’s visibility on the local map, making it easier for potential clients in Massachusetts to find you. Localized search results create a sense of trust, as clients often prefer legal services that are nearby and readily accessible.
Cost-Effective Lead Generation
Unlike traditional advertising methods, Google LSAs operate on a pay-per-lead model. This means you only pay when a potential client contacts your law firm directly through the ad. It’s a cost-effective way to generate leads — ensuring that your marketing budget is utilized efficiently.
Quick and Immediate Impact
In the legal world, timing is everything. Google LSAs allow your Massachusetts law firm to be at the forefront when potential clients are actively searching for legal services. This immediate impact can significantly increase your chances of securing new cases quickly.
Enhanced Credibility with Google Guarantee
Google LSAs come with the prestigious Google Guarantee, assuring potential clients in Massachusetts that your law firm has been vetted and is trustworthy. This added credibility can set your practice apart from the competition, instilling confidence in those seeking legal representation.
Mobile-Friendly Accessibility
With the majority of searches happening on mobile devices, Google LSAs are designed to be mobile-friendly. This ensures that your law firm is easily accessible to potential clients in Massachusetts who are searching for legal services on their smartphones.
How Accelerate Now Can Help
At Accelerate Now Law Firm Marketing, we have the experience and expertise to optimize Massachusetts Lawyer Google Local Service Ads. Our team of digital marketing experts understands the unique challenges and opportunities in the legal industry, and employ proven strategies to enhance the visibility and performance of your LSAs — ultimately driving more cases to your law firm.
We Help Our Clients Get Better Results Online. We Can Help You Too.
Unlocking the Potential of Google Local Service Ads for Your Practice Areas
Google Local Service Ads for lawyers in Massachusetts are the key to unlocking the full potential of online visibility. Accelerate Now Law Firm Marketing is dedicated to helping law firms across the state harness the power of Google LSA to connect with clients actively seeking legal expertise. Let’s explore the multitude of law firm types and practice areas that can benefit from Google Local Service Ads:
1. Bankruptcy Law
a. Chapter 13 bankruptcy
b. Chapter 7 bankruptcy
c. Chapter 11 bankruptcy
d. Foreclosure
e. Personal bankruptcy
f. Repossession
g. Wage garnishment
h. Debt settlement
i. Creditor harassment
j. Corporate bankruptcy
k. Agriculture bankruptcy
l. Bankruptcy litigation
m. Other
2. Criminal Law
a. Corporate representation
b. DUIs & reckless driving
c. Drug possession
d. Federal crimes
e. Restraining orders
f. Three-strikes law
g. Criminal immigration defense
h. Domestic violence
i. Expungement
j. Felonies
k. Petty crimes & misdemeanors
l. Sex offenses
m. Other
3. Estate Law
a. Contests / litigation
b. Deeds
c. Estate planning
d. Guardianship
e. Medical power of attorney
f. Power of attorney
g. Probate estate lawyer
h. Trusts
i. Wills
j. Charitable giving
k. Other
4. Intellectual Property Law
a. International IP
b. IP strategy
c. IP transactions
d. Licensing
e. Litigation
f. Non-disclosure agreements
g. Patents
h. Technology transfer
i. Trade secrets
j. Trademarks
k. Other
5. Malpractice Law
a. Consent issues
b. Diagnosis errors
c. Treatment errors
d. Medical negligence
e. Other
6. Tax Law
a. IRS tax problems
b. Failure to file
c. Innocent spouse relief
d. Non-collectible status
e. Offer in compromise
f. Tax audits
g. Tax liens & levies
h. Tax relief
i. International tax services
j. Corporate taxes
k. Other
7. Business Law
a. Business litigation
b. Intellectual Property Law
c. Shareholder Disputes
d. Commercial contracts
e. Banking & Finance
f. Business Licenses & Permits
g. Business Transactions
h. Employment Law
i. Incorporation & Restructuring
j. Mergers & Acquisitions
k. Partnership Agreements
l. Securities Law
m. Shareholder Disputes
n. Insurance Law
o. Patents, Copyrights, & Trademarks
p. Other
8. Disability Law
a. SSA Disability Appeals
b. SSA Disability Benefits
c. Workers’ Compensation
d. Disability hearings
e. Long-term disability
f. Short-term disability
g. Social security disability insurance
h. SSA disability applications
i. SSA impairment listings
j. SSA claim reconsideration
k. Other
9. Family Law
a. Adoption
b. Contested divorce
c. Guardianship
d. Modification of orders
e. Parent timesharing
f. Prenups & marital agreements
g. Property division
h. Spousal support & alimony
i. Child support
j. Debt division
k. Mediation
l. Paternity
m. Probate
n. Restraining orders
o. Uncontested divorce
p. Other
10. Labor Law
a. Employment law
b. Labor law
c. Unpaid overtime
d. Workers’ compensation
e. Wrongful termination
f. Sexual harassment
g. Whistleblowing
h. Employment contracts
i. Exempt employee status
j. Labor negotiations
k. Privacy rights
l. Other
11. Personal Injury Law
a. Assault & battery
b. Bicycle accidents
c. Dog bites
d. Medical malpractice
e. Motorist insurance claims
f. Pain & suffering
g. Product liability
h. Workers’ compensation
i. Auto accidents
j. Catastrophic injuries
k. Injuries from DUI
l. Motorcycle accidents
m. Pedestrian accidents
n. Slip & fall
o. Wrongful death
p. Other
12. Traffic Law
a. CDL traffic ticket
b. DUI
c. Reckless driving
d. Speeding ticket
e. Traffic ticket
f. Case assessment
g. Fix-it ticket
h. Parking ticket
i. Red light ticket
j. Suspended license
k. Other
13. Contract Law
a. Contract dispute
b. Assignment of contract
c. Business transactions
d. Commercial contracts
e. Contract negotiation
f. Contract review
g. Employment contracts
h. Franchise agreements
i. Mergers & acquisitions
j. Non-disclosure agreements
k. Partnership agreements
l. Power of attorney
m. Security agreements
n. Other
14. DUI Law
a. DUI with accident
b. DUI/DWI
c. Invalid tests
d. Underage DUI
e. DUI with injury
f. Felony DUI
g. Multiple offenses
h. Reckless driving
i. Other
15. Immigration Law
a. Asylum
b. Deportation
c. Green card
d. Student visa
e. Work visa
f. Citizenship
g. Family-based immigration
h. Investment visa
i. Outbound work permits
j. Visitor visa
k. Other
16. Litigation Law
a. Appeals
b. Civil litigation
c. Commercial litigation
d. Contracts and agreements
e. Case assessment
f. Settlements
g. Criminal litigation
h. Mediation
i. Other
17. Real Estate Law
a. Commercial real estate
b. Purchase agreements
c. Real estate transactions
d. Residential real estate
e. Property damage
f. Litigation
g. Title services
h. Foreclosure
i. Landlord & tenant law
j. Encroachment
k. Easements
l. Neighbor & HOA disputes
m. Trespassing
n. Mortgage & lending law
o. Other
At Accelerate Now, we tailor Google Local Service Ads for lawyers in Massachusetts to suit their unique needs, ensuring maximum exposure and engagement within their specific practice areas.
Law Firm Marketing Services for Massachusetts
Recent Blog Posts
Using Call Tracking Data to Optimize Your Law Firm’s Marketing Campaigns
Marketing is an essential tool for any law firm that wants to grow its business [...]
30
Oct
Oct
How to Measure the Success of Your Law Firm’s Video Advertising Campaigns
Video advertising has become a powerful tool for law firms looking to connect with potential [...]
29
Oct
Oct
Common Mistakes to Avoid in Google Display Advertising for Law Firms
Google Display Advertising can be a powerful tool for law firms looking to attract clients [...]
28
Oct
Oct
Google Ads vs. SEO: Which is Better for Your Law Firm?
Running a law firm today comes with the challenge of staying visible online. With so [...]
25
Oct
Oct
How to Leverage Blogging for Law Firm Email Marketing Campaigns
Blogging can play a significant role in improving the success of a law firm’s email [...]
24
Oct
Oct
The Importance of Social Media Presence for Modern Law Firms
In today’s digital age, social media has become one of the most powerful tools for [...]
23
Oct
Oct
Optimizing Your Law Firm Videos for SEO and Engagement
In today’s digital landscape, videos have become an important tool for law firms looking to [...]
22
Oct
Oct
How to Create an Effective SEO Strategy for Your Law Firm
Search engine optimization, commonly known as SEO, plays a crucial role in helping law firms [...]
21
Oct
Oct
Common Mistakes Managing Google Local Service Ads Independently
At Accelerate Now Law Firm Marketing, we’ve identified common mistakes law firms make when attempting to run their Google LSA campaigns in-house.
Choosing the Wrong Budget Option
Opting for a budget that is too low can severely limit your ad visibility, hindering your chances of reaching potential clients. Conversely, an overly ambitious budget without proper strategy can result in unnecessary expenses. Striking the right balance is key, and our experts at Accelerate Now specialize in tailoring budgets that align with your goals — and maximize your ROI.
Not Selecting the Right Practice Area
Precision matters in the legal realm, and the failure to select the right practice area in your Google LSAs can lead to wasted resources and missed opportunities. Each law firm has its unique strengths, and targeting the correct practice area ensures that your ad reaches those actively seeking the legal services you specialize in. Our team at Accelerate Now assists in crafting a focused approach, ensuring that your Google LSAs resonate with your specific expertise.
Choosing the Wrong Geographical Locations
Effective targeting is the cornerstone of successful LSAs. Selecting the wrong geographical locations can dilute your impact and result in irrelevant leads. Massachusetts law firms often fall into the trap of either overreaching or underserving their intended audience. Our digital marketing experts meticulously analyze your target market, ensuring that your LSAs are precisely tailored to reach potential clients in the specific locations that matter most to your practice.
Disputing Too Many Leads
While it’s crucial to filter out irrelevant leads, disputing too many can harm your standing with Google. Law firms in Massachusetts might find themselves in a constant battle, disputing numerous leads, and inadvertently signaling to Google that their targeting might be off. Our strategic approach at Accelerate Now involves refining your targeting parameters, reducing the need for excessive lead disputes — and maintaining a positive relationship with the platform.
Not Getting Reviews for Your Local Service Ads
Building trust is paramount in the legal profession, and reviews play a pivotal role. Many Massachusetts law firms neglect the importance of acquiring reviews specifically for their Local Service Ads. Relying solely on Google My Business reviews can lead to missed opportunities for potential clients to see the positive experiences others have had with your firm. Accelerate Now ensures that your Local Service Ads review link is actively utilized to showcase your credibility and reliability.
Not Giving a Strong Enough Weekly Budget
Consistency is key in digital marketing, and setting a robust weekly budget is vital for sustained visibility. Some Massachusetts law firms make the mistake of underestimating the competitive nature of the online legal landscape. Our experts at Accelerate Now work closely with you to establish a strong and effective weekly budget that aligns with your goals, ensuring continuous visibility and a steady influx of potential clients.
Frequently Asked Questions: Google Local Service Ads for Lawyers in Massachusetts
At Accelerate Now Law Firm Marketing, we understand the importance of clarity and information when it comes to leveraging Google Local Service Ads (LSAs) for Massachusetts law firms. Here are some frequently asked questions that attorneys often have, along with our expert answers based on our extensive experience managing over 1.5 million dollars in Google paid ads for hundreds of law firms across the United States.
What exactly are Google Local Service Ads, and how can they benefit my Massachusetts law firm?
Google Local Service Ads are a powerful tool designed to connect local service providers, including law firms, with potential clients actively seeking legal services on Google. These ads elevate your online visibility, providing a cost-effective way to generate leads and enhance credibility with the Google Guarantee. For Massachusetts law firms, LSAs offer immediate impact, ensuring your practice is at the forefront when potential clients are searching for legal services.
How does Accelerate Now customize Google Local Service Ads for lawyers in Massachusetts?
At Accelerate Now, our team specializes in tailoring LSAs to the unique needs of Massachusetts law firms. We conduct a comprehensive analysis of your practice areas, geographical locations, and target audience to craft a customized strategy. Our goal is to ensure your ads resonate with the right clients, maximizing your return on investment.
What mistakes do law firms commonly make when handling Google LSAs independently?
Common mistakes include choosing inadequate budgets, not selecting the right practice areas, targeting the wrong geographical locations, disputing too many leads, and neglecting the importance of reviews specifically for Local Service Ads. Accelerate Now’s expertise lies in guiding law firms away from these pitfalls, ensuring a strategic and effective approach to LSAs.
How can LSAs enhance my Massachusetts law firm's credibility with potential clients?
LSAs come with the prestigious Google Guarantee, assuring potential clients in Massachusetts that your law firm has been vetted and is trustworthy. Additionally, our team at Accelerate Now emphasizes the importance of actively seeking reviews for your Local Service Ads, showcasing positive experiences and building trust with your audience.
What sets Accelerate Now apart in managing Google Local Service Ads for law firms?
Accelerate Now’s experienced team understands the nuances of the legal industry and specializes in optimizing LSAs to ensure Massachusetts law firms receive the visibility they deserve. We prioritize a customized approach, strategic budgeting, and continuous refinement to drive success to your practice.
How can I get started with Accelerate Now to enhance my law firm's online presence with Google Local Service Ads?
Getting started is easy. Contact our team at Accelerate Now, and we’ll schedule a consultation to understand your goals, assess your current online presence, and tailor a strategy that aligns with your Massachusetts law firm’s objectives. Our goal is to amplify your digital marketing efforts and help you secure the cases you deserve.
Understand Your Customer's Brain
Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.
Get your free copy of this book.
Expert Massachusetts Lawyer Google Local Service Ads Agency Client Story
This client story is for educational purposes only.
A dedicated Massachusetts family law firm found themselves adrift online, struggling to navigate the complexities of online visibility. The practice had a wealth of expertise in family law, covering a broad spectrum from adoption to property division. However, despite their commitment and competence, they faced a common challenge — getting noticed in the crowded online space.
Recognizing the potential of Google Local Service Ads, the firm’s lead attorney reached out to the experts at Accelerate Now Law Firm Marketing for assistance.
The journey began with a heartfelt conversation where Accelerate Now delved into the unique strengths and passions of the attorney’s family law firm. Understanding the diverse practice areas they specialized in, from contested divorces to mediation, Accelerate Now crafted a tailored strategy to elevate their online presence.
Weeks passed, and the impact was nothing short of extraordinary. The family law firm ascended to the top of search results for every practice area they targeted. Potential clients in Massachusetts seeking legal assistance in adoption, property division, and various other family law matters were now greeted by the firm at the forefront of Google searches.
But it wasn’t just about the number of new clients coming to the firm — it was about connecting with families in their most vulnerable moments. The attorney received heartfelt messages from clients expressing gratitude for finding a trustworthy and compassionate legal ally during challenging times.
Accelerate Now didn’t just optimize Google Local Service Ads; they understood the heart of the practice and strategically showcased it to those in need.
At Accelerate Now Law Firm Marketing, we understand the unique challenges and opportunities that legal practices face in the online landscape. Our expertise in Google Local Service Ads (LSAs) has propelled numerous law firms to new heights, connecting them with clients actively seeking legal assistance in the Bay State.
Discover Your Path to Success with a Free Consultation
Are you ready to elevate your Massachusetts law firm’s online presence? Accelerate Now Law Firm Marketing invites you to take the first step toward digital success by scheduling a free discovery call with our senior consultant. Our expert in Google Local Service Ads for lawyers in Massachusetts is ready to guide you through a customized strategy, unlocking the full potential of LSAs for your unique practice.
Why Schedule a Free Discovery Call?
Personalized Guidance
Our senior consultant brings years of experience in digital marketing for law firms. During the free discovery call, you’ll receive personalized insights and strategies crafted specifically for your practice areas and goals.
Maximize Your ROI
Digital marketing is an investment, and we’re here to ensure that your resources are optimized for the best return on investment. Our consultant will provide valuable recommendations to align your budget with your goals, ensuring a cost-effective approach to LSAs.
Immediate Impact
Google Local Service Ads offer an immediate impact on your online visibility. By scheduling a free discovery call, you’ll take the first step toward positioning your law firm at the forefront of searches, capturing the attention of potential clients in Massachusetts actively seeking legal services.
How to Schedule Your Free Discovery Call
Reaching out to Accelerate Now Law Firm Marketing is easy. Simply contact our office to schedule your free discovery call with our senior consultant. We’re here to listen, understand your goals, and provide actionable insights to propel your Massachusetts law firm to new heights in the digital realm.
Contact us today, and let’s embark on this digital transformation together. Your clients are searching — let’s make sure they find you.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!