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Law Firm Youtube Marketing Stats
- Just under 1/3 of surveyed firms said they produce videos to market their practice.
- YouTube is thought of as the world’s second largest search engine, with over two billion active users.
- Almost 3/4 of adults in the U.S. use YouTube.
- Over 89% of 18- to 24-year olds use YouTube.
- Just over 90% of businesses use video marketing.
- Over 75% of video marketers deem YouTube effective.
- Over 85% of video marketers say video is effective at generating leads.
- YouTube is the most popular video marketing platform, used in over 89% of instances.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
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View Case StudyTexas Lawyer Video Marketing
In Texas State the competition is extremely high for lawyers. There are currently 93,821 lawyers competing for new clients. Our expert law firm video marketing services will guarantee you do not get lost in the crowd so you can attract more new client interest.
In today’s digital age, the success of your law firm relies heavily on your online presence. Digital video ads have emerged as a game-changer, providing a dynamic platform to connect with potential clients. Crafting a compelling narrative through digital video ads not only captivates your audience but also drives them to take action.
Crafting a Persuasive Call to Action
A successful digital video ad for your Texas law firm hinges on a persuasive call to action (CTA). Your CTA should be clear, concise, and compelling, encouraging web users to take the next step. Whether it’s scheduling a consultation, filling out a form, or contacting your firm directly, a well-crafted CTA is the linchpin of a successful ad campaign. At Accelerate Now, we specialize in helping you identify the most effective CTAs that align with your firm’s goals and resonate with your target audience.
Imagery That Tells a Story
In the realm of digital video ads, imagery plays a pivotal role in conveying your message. Gone are the days of static images — now, it’s about telling a short, impactful story that connects with the web user. For Texas law firms, this means incorporating visuals that reflect trust, credibility, and a deep understanding of your clients’ needs. Our team at Accelerate Now excels in creating visually compelling narratives that leave a lasting impression on your audience.
Connecting with Web Users
Our approach to digital video ads for Texas law firms goes beyond the technicalities. We understand that at the heart of every successful campaign is a genuine connection with the audience. By aligning your messaging with the concerns and aspirations of potential clients, we help you forge a connection that goes beyond the screen. Accelerate Now Law Firm Marketing is not just about boosting online visibility — it’s about building relationships that stand the test of time.
We Help Our Clients Get Better Results Online. We Can Help You Too.
Common Pitfalls in Texas Law Firm Video Marketing
At Accelerate Now Law Firm Marketing, we believe in empowering you with the knowledge to steer clear of some common mistakes we often see, and ensure your digital video campaigns go off without a hitch.
The Three-Second Rule
One of the cardinal errors made by Texas law firms in video marketing is the failure to captivate their audience within the first three seconds. In today’s fast-paced online world, attention spans are fleeting. If your video doesn’t pique interest from the get-go, you risk losing your audience. Accelerate Now emphasizes the importance of a compelling opening that immediately engages viewers — setting the stage for viewer retention and conversion.
Lengthy Videos
Web users are more likely to engage with concise and to-the-point content. Our experts at Accelerate Now recommend keeping your videos succinct, while ensuring every second serves a purpose. By delivering your message efficiently, you increase the likelihood of retaining viewer interest and driving them towards your desired action.
Focusing on Yourself
A common trap that law firms fall into is crafting videos that predominantly focus on the firm itself. While showcasing your expertise is essential, a successful video marketing strategy involves addressing the needs and concerns of your potential clients. Accelerate Now encourages a client-centric approach, helping you create content that resonates with your audience by addressing their challenges and providing solutions.
Neglecting Subtitles
In the era of muted auto play videos, neglecting subtitles can be a grave mistake. Studies show that around 80% of web users have their sound turned off when browsing. By incorporating subtitles into your videos, you ensure that your message is communicated effectively even without sound. Accelerate Now Law Firm Marketing understands the significance of inclusivity, making subtitles an integral part of our video strategies to maximize reach and engagement.
Law Firm Marketing Services for Texas
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Texas Lawyer Video Marketing Client Story
This client story is for educational purposes only.
A Texas criminal defense attorney had poured his heart into every case, but the digital realm proved to be a formidable opponent. His website, though informative, lacked the captivating allure needed to stand out in the competitive Texas legal landscape.
He turned to Accelerate Now Law Firm Marketing, who knew that a compelling narrative could be the key to John’s success. Through collaborative efforts, they crafted a series of digital video ads that not only showcased the attorney’s legal expertise, but also told the stories of triumph, resilience, and justice that were at the core of his practice.
The first video, a brief but impactful glimpse into the attorney’s dedication to his clients, immediately resonated with online viewers. Within the first few seconds, potential clients were hooked, drawn into the world of a passionate defender of justice.
The second video delved into his legal victories, celebrating the lives he had positively impacted. Accelerate Now skillfully wove narratives that not only showcased his wins but also conveyed a sense of empathy and understanding — fostering a connection between the attorney and his potential clients.
Recognizing the prevalence of silent browsing, Accelerate Now ensured that each video was equipped with subtitles, guaranteeing that even those with sound muted could engage with the attorney’s compelling story.
The impact was profound. The law firm saw a surge in online leads, with potential clients expressing gratitude for the relatable and heartfelt content. The videos became a catalyst for trust, transforming him from a skilled attorney into a trusted ally in the eyes of those seeking legal representation.
As Accelerate Now Law Firm Marketing continued to fine-tune the strategy, the attorney’s digital presence flourished. His website became a beacon for individuals in search of a dedicated criminal defense attorney in Texas, thanks to the powerful storytelling woven into each digital video ad.
Frequently Asked Questions: Texas Lawyer Video Marketing
Digital video marketing offers a dynamic platform to showcase your expertise, connect with potential clients, and stand out in the competitive legal landscape. Videos also have a higher engagement rate — providing a compelling way to convey your firm’s message and build trust.
The first three seconds are crucial. Accelerate Now emphasizes crafting a captivating opening that immediately engages viewers. Addressing their pain points or posing a thought-provoking question can be effective ways to hook your audience from the start.
Short and impactful is the key. Our recommendation is to keep videos between 30 seconds to two minutes. This ensures you deliver your message concisely, keeping viewers’ attention while providing valuable information.
Absolutely — storytelling creates a connection with your audience. It humanizes your law firm, making it more relatable. Accelerate Now specializes in weaving compelling narratives that resonate with your audience and leave a lasting impression.
Shifting the focus from your firm to your clients’ needs is crucial. Our approach involves understanding your target audience, identifying their challenges, and presenting solutions in a way that resonates. This client-centric approach builds trust and credibility.
Studies show that around 80% of web users browse with the sound off. Including subtitles ensures your message reaches a wider audience, enhancing accessibility and engagement. Accelerate Now incorporates subtitles as a standard practice in our video strategies.
Accelerate Now is dedicated to helping Texas law firms thrive in the digital realm. We offer comprehensive video marketing strategies — from crafting compelling narratives to optimizing for online visibility. Our expertise ensures your firm’s videos resonate with your target audience and drive tangible results.
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Schedule a Free Discovery Call
Contact our office today to schedule a free discovery call with our senior consultant — an expert in digital video marketing for law firms.
Why a Discovery Call?
During this call, our senior consultant will delve into the unique aspects of your law firm, gaining a comprehensive understanding of your goals, challenges, and aspirations. This tailored approach allows us to offer insights and recommendations crafted specifically for your Texas-based legal practice.
Our senior consultant brings a wealth of experience and expertise in digital marketing for Texas lawyers. This isn’t just a call — it’s an opportunity to tap into the knowledge that has propelled law firms to new heights in the competitive online landscape.
No Obligation, Just Opportunity
This discovery call comes with no strings attached — no obligation, just the opportunity to explore how Accelerate Now can be the catalyst for your law firm’s digital success. Whether you’re seeking to revamp your video marketing strategy or just starting on this digital journey, our consultant is here to guide you.
Your Success Starts with a Call
Your Texas law firm’s potential is waiting to be unleashed. Schedule your free discovery call today, and let’s embark on a journey to elevate your online presence, connect with your audience, and drive the success your practice deserves.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!