Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing law, he enjoys spending time cycling, announcing bicycle races and traveling with his wife.

Before partnering with Accelerate Now, Hepworth Holzer faced several challenges. One of these was keeping up with what’s current for law firm website and digital marketing.

Kurt himself has a lot of experience in digital marketing but finding the time to devote to keeping up with best practices is a challenge.

“All web marketing, all the active stuff on the internet today, you have to constantly be on top of it. You have to be thinking about it regularly.

“What’s Google doing? What’s going on with the algorithm? What’s the good content we have to create and develop? Are there new ideas out there?” Kurt said of the many things to consider.

Though Kurt said the firm’s early web presence wasn’t bad, it didn’t generate many leads, either.

It was fine. It was okay. It didn’t stand out. It wasn’t dynamic. It wasn’t regularly growing, he said, adding that, “It didn’t deliver the information in a way that was easily consumable by the people who were out there trying to find a lawyer on the internet.”

Another big challenge was getting guidance from their web developer on creating a website that brings in leads.

“One of my frustrations was getting the people we were working with to deliver ideas about how to get people to reach out to us. How do we open the line of communication? That’s the key,” Kurt said.

An Education-Centric Legal Website

The key to getting website visitors to reach out to a law firm is tied directly to how much educational value a website delivers.

Shawn Grant, senior consultant at Accelerate Now explained that these days, people start the process by going online and researching their legal issue. People searching for lawyers online are actually 60% through their selection process before picking up the phone to schedule a legal consultation.

“People searching for answers online become frustrated when arriving at a legal website with very little educational content.  These visitors are likely leave prior to reaching out to schedule a legal consultation. Making this mistake will prevent your firm’s website from consistently attracting quality cases,” Shawn said.

“It’s critically important that your website teaches prospective clients what to do, what not to do, and a little bit about the legal process they are facing,” Shawn said, adding, “Making this shift will greatly improve the number of legal cases you attract each month from the internet, as well as boosting your Google SEO rankings.”

Accelerate Now’s website marketing plan was customer education-centric. It included fast website hosting, a new website design, comprehensive practice area web pages, practice area videos, eBooks, email nurturing, advanced search engine optimization (SEO), social media marketing, and Accelerate Now’s 24/7 live chat service.

The Transition to Accelerate Now Was Seamless 

Hepworth Holzer was very happy with the ease of transition to their new website.

“I can tell you it was timely and it was seamless working with Accelerate Now. Once we identified what we were going to do, they spent the time to develop and write the content, and then it was switch off, switch on. No lag. It couldn’t have been easier to make that transition,” Kurt said.

Kurt was also pleased with the amount of time that the new website build required of his team.

“It was not substantial. I think working with Accelerate Now was the sixth or seventh time I’ve been through a website design. It was far and away the easiest,” he said.

Results That Get Better and Better

“I can’t think of a better choice we’ve made over the last 20 years I’ve been practicing, than partnering with Accelerate Now to deliver our website and our web marketing,” said Kurt.

What Kurt Likes About Accelerate Now

“The amazing thing, I think, from my experience with Accelerate Now has been the responsiveness of Shawn and his team to our needs, our questions, and our ideas.

“I’ve had a lot of experience with people, and you get pushback or delay and headaches when you try to get them to do something outside of their comfort zone. I’ve had the exact opposite experience with Accelerate Now. What I get from them is let’s make it happen,” Kurt said of his experience working with Accelerate Now.

“I guarantee you you’re not going find anybody better than them. Accelerate Now is really top-notch.  They deliver quality content, and they are people that you want to work with,” he added.

Ready To Take the Next Step

Contact Accelerate Now to learn what’s possible for your law firm.

Here is Kurt’s new and improved website: https://hepworthholzer.com/